IN-STORE MARKETING

I led the setup of branded footwear fixtures at Academy Sports + Outdoors, transforming the in-store experience and significantly elevating our brand presentation. These fixtures improved shopability, reinforced our visual identity, and secured prime real estate within the store—anchoring our presence and supporting SKU expansion. This strategic initiative not only enhanced customer engagement and drove sales, but also positioned us as a top-performing brand in the category, ultimately contributing to our recognition as Vendor of the Year.