EVENT MANAGEMENT

Over the past three years, I have taken on the added responsibility of managing, planning, and executing FFANY Market Week in New York City—an event held four times a year that plays a critical role in driving seasonal sell-in and deepening key account relationships. In collaboration with Sales Directors, I lead all logistical and creative aspects of our brand’s pop-up showroom experience. This includes securing and contracting event space, coordinating with vendors and movers for setup and breakdown, and working closely with the operations team to ensure timely shipping and return of product samples to and from HQ.

Beyond logistics, I manage the full environment build-out—from ordering and arranging furniture and creating breakout spaces, to overseeing the installation of branded graphics, signage, and merchandising materials that bring the seasonal brand story to life. I also handle all meal planning, IT coordination, and ensure the availability of digital and print sell-in tools, along with any necessary fixtures or hardware to support product presentation. This end-to-end ownership has allowed me to deliver a seamless, elevated brand experience while balancing the demands of my core role, showcasing my ability to lead high-impact projects with precision, creativity, and cross-functional collaboration.