INFLUENCER MARKETING

I led the development and execution of influencer marketing strategies across both micro and macro tiers to support key brand initiatives and expand campaign reach. By partnering with culturally relevant voices and aligning with media platforms like Barstool Sports, I was able to drive meaningful engagement, increase brand visibility, and ensure our messaging resonated with target audiences. These efforts included close collaboration with retail accounts to ensure influencer content aligned with in-store and digital objectives, creating a cohesive and impactful consumer journey.

In addition, I organized and executed high-profile in-store events featuring prominent athletes, strategically timed with major campaigns to maximize exposure and consumer excitement. These integrated marketing moments not only drove traffic and sales but also significantly enhanced brand equity—positioning us as a dynamic, culturally attuned player in the market. The continued success of these programs has played a key role in deepening retailer relationships and elevating our brand's standing across key categories.