PRODUCT LAUNCHES

I led the go-to-market strategy for a major campaign with Foot Locker as the lead account, managing the full process from a marketing perspective. Collaborating closely with sales leads and the brand team, I drove all facets of the activation—from a high-profile launch event to in-store marketing, social and influencer campaigns, and impactful out-of-home placements, including a Times Square takeover. This effort showcased my ability to align cross-functional teams and deliver a cohesive, high-visibility brand experience across every consumer touchpoint.