EXPERIENTIAL ACTIVATIONS

I led the planning and execution of experiential activations during football season in partnership with key sporting goods accounts, driving the success of our collegiate campaign. This included full campaign leadership—coordinating in-store events, visual merchandising support, influencer and NIL marketing, strategic product seeding, and securing earned media coverage through local news outlets. The campaign’s strong performance resulted in door expansion, incremental orders, and a significant positive impact on business growth.